CWSEA'S TEAM

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CWSEA is a boutique management and advisory firm that accelerates private companies to push past plateaus and plot the course for future growth. We help them find the needed momentum and “escape velocity” to achieve or define company growth goals with an emphasis on digital / cloud-based marketing and operations.

WE PROVIDE: 

• Speed to Market / Revenue - whether it’s building direct sales force or putting together a growth or demand-gen (direct) marketing team, we’ll provide the expertise to accelerate revenue & craft your messaging

• Rapid Diagnostics, Prescriptive Next Step - deep excavation with your team to find opportunities and design executable plans to meet growth and/or profit goals, with demonstrable measurement tools

• Executive Utility - we’ll provide a broad range of sales, marketing, business development & product skills to span transition points in management as you grow or navigate inflection points in your org

• Objectivity - we’ll help you focus, test/learn and hone your go-to-market and executive decisions

YOU NEED CWSEA

   @ Company stage:

• Venture-backed and/or <$500M revenue
• Strong product but still refining Go-to-Market
• Need to better connect your company mission with you Customer marketing / sales efforts
• Exploring needs for an Executive Sales, Marketing or BD leader

   @ Acceleration of Key Relationships & Markets:

• More deeply define your product / positioning with your customers and hone your Messaging 
• Pressure test new products with potential customers or partners
• Evaluate, trouble-shoot and/or recommend direct-response marketing campaigns with large publishers & media channels, an emphasis on digital marketing and ROI measurement technologies

   @ Acceleration of Product and Sales:

• Refine / Deploy D2C eCommerce Growth or B2B Demand Gen. Strategies
• Review / recommend approaches to marketing / sales organizations and/or materials
• Monetization Strategies

IMPACT AND EXPERIENCE  - CHRIS SANDERS, PRINCIPAL

• 26+ Years: 15+ years as a top-performing sales/marketing leader; 11+ years defining / managing major technology product lines.
• Executive-level and resource responsibility for revenue portfolios of $100-$400M comprising marketing relationships with leading brands in Business to Consumer (B2C), Direct to Consumer Business (D2C), and Business to Business (B2B), while at both large companies such as Facebook and small companies such as SpinMedia.
• Facebook, Industry Manager – led and established “Disruptors” Sales vertical, growing team from 20 to 44 people, and $120M to $400M, including operationalizing account segmentation and new Ad Product Development.
• Philips Electronics, Business Dev Director - signed Tivo, AOL TimeWarner to eight-figure deals.

YOUR ADVISORS' ADVISORS

Rosie Garrison - HR & Culture

Rich Henley, Recruiting and Talent

Rob McLoughlin - Market Research

Brian C. Lund - Financial Markets

Creed Pettit - SaaS, DSP, Data

Denise Garcia - Investor Relations

Ozan Ozkural - International Finance & Culture

Michael Hayden - Legal